You look so familiar…
How do we recognize people? How do we remember the particular arrangement of their eyes, mouth, and nose? It all happens in the fusiform face area (FFA). This is where our brain identifies different parts of the face and also searches for the correct spacing between parts.
Scientists were able to pinpoint the FFA by studying a disorder called prosopagnosia. People with prosopagnosia cannot identify faces—even their own children, spouses, or parents.
The fusiform face area is always searching for facial features. That’s why we “see” faces in clouds, rock formations, and everyday objects.